When you hear concepts over and over, you often wonder is it because it’s swarming or because your ear is newly attuned to it?  Did you know there’s a lot of people who believe that the #11 has super powers and that’s why when they look at the clock, it’s always 11 after?  Seriously.



UX is hip.  And rightly so.  I thought I’d share a theory why this is so and what impact it might have on your startup.  This despite…
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