Despite Dave McClure’s imploring to “kill a feature” and Eric Ries’ urging to “cut your product in half, then halve it again,” most startup founders I encounter are trying to work their way toward Product-Market fit by planning and building new features. The analytical mind of an entrepreneur, both engineer and business-side, naturally tends toward solving problems and ostensibly, features solve problems. But it’s the wrong approach for most startups.

Solution-centralism starts in Customer Discovery.

More often than not I encounter surveys…
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